Thursday, March 5, 2015

SEO Blog Post- Week 8 (Emerging Trends in SEO)

From material on http://www.seocertification.org, I have become more educated on emerging trends in SEO. In short, there are many emerging trends that revolve around SEO. I have decided to discuss some of the trends that I believe are the most important to improve SEO practices. Therefore, I will be explaining the appeal of blogs, blog optimization, content duplication, branding, affiliate marketing, web analytics, and RSS.

To begin, I believe it is noteworthy to mention that writing a blog and practicing regular blog optimization are both major emerging trends in SEO. Moreover, a blog is a user-generated website with journal style entries that are diagnosed in reverse chronological order. A blog may contain text, images, or even links. Furthermore, blog optimization tactics may include simple content, search engine submission, keywords, optimizing blog templates, and conducting routine updates. It is also important to create a brand for a blog, that is, increase the traffic to its website.

Another emerging trend in SEO is content duplication, which is referred to as the presence of the same content on two different websites. Typically, search engines consider the following factors for content duplication:

  • Product Descriptions and Manuals
  • Alternative Print Pages
  • Pages that use Duplicated Syndicated RSS (Real Simple Syndication) Feeds
  • Canonicalization Reasons
  • Article Submission or Syndication 
  • Mirrored Websites

Finally, affiliate marketing and web analytics are both popular trends related to SEO. Thus, affiliate marketing is considered the method of promoting web business in which an affiliate is rewarded for every visitor, subscriber, or customer. I would also recommend researching web analytics, which is the process that involves the measurement of visitor behavior to a particular website. I personally believe that becoming familiar with web analytics is crucial to improving your marketing portfolio in today's business world. 




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