SEO Blog Post- Week 9 (Marketing Strategies)

From http://www.seocertification.org, I have learned a lot about marketing strategies as they relate to SEO. To begin, I learned about local search marketing, which is considered search marketing in a limited geographical area. Moreover, local search marketing tends to involve keyword research. For example, keyword research could contain zip codes, city names, county names, state names, or even streets. Essentially, keyword research aides local search marketing in adding geographical and local language qualifiers.

Another important marketing strategy related to SEO is link baiting, or the process in which you use a bait or hook to attract back links. This may include but is not limited to:

• Resource Hook
• News Hook
• Contrary Hook
• Attack Hook
• Humor Hook

Finally, another useful marketing strategy useful for SEO is Google Webmaster Central and its corresponding tools. In short, Google Webmaster Central provides tools to diagnose, analyze, and solve crawling and indexing issues. In addition, the service can also submit content to various Google services, enhance site functionality, and analyze traffic.

Google Webmaster Tools form the central and most important part of Webmaster Central. The tools related to Google Webmaster allow you to do the following:

• Analyze robot.txt files
• Set geographic target for website
• Enable enhanced image search
• Remove a URL from Google's index
• Set preferred domains
• Set a crawl rate
• Re-verify site with Google Webmaster Central