HubSpot Blog Post- Week 6 (Sending the Right Email to the Right Person & Smarketing)

This week I learned about sending the right email to the right person, which is actually rather important when considering a customer base for your business. In fact, email marketing is starting to grow in popularity. It's an ideal way to gain trust with potential customers, especially if you use it as an avenue to listen to your audience's needs and wants. In addition, I have learned that email marketing is a cost effective strategy to strengthen relationships with customers by repeatedly engaging them with remarkable content.

Consider the following link to learn more about how to make your emails more clickable: http://blog.hubspot.com/marketing/make-emails-more-clickable-list

Here are the some of the reasons why email marketing works:

I have also become more educated on how to send the right email, especially where content is concerned. The following list addresses that notion:

• Determine who your audience is
• Segment your content's database
• Send the right content at the right time
• Nurture your lead into a customer 

It is also important to segment your contact database to create context and to hit specific goals. This includes increasing deliverability, engagement, and reach. Consider the following picture regarding segmentation to truly grasp an understanding of the impact it can have on turning leads into customers:

Lastly, I read about information regarding "smarketing" this week. In short, smarketing is the combination of sales and marketing. It offers alignment between the two fields in hopes to establish and reach goals or buyer personas. There are five simple steps to incorporate smarketing into your business; speak the same language, set up closed-looped reporting, implement a service level agreement, maintain open communication, and rely on data. Although the relationship between sales and marketing is often portrayed as negative, smarketing provides the opportunity to capitalize on that perception and turn it into success.