HubSpot Blog Post- Week 7 (Perfecting the Conversion Process & Taking Your Sales Process Inbound)

This week I learned how to perfect the conversion process and take your sales process inbound. To begin, I found it interesting that the conversion process is widely considered the main way to convert visitors into leads. Moreover, there are three main building blocks to implement in order to strive for a successful conversion path. The following picture illustrates the conversion path being put into fruition:

Next, I have also learned about the concept of converting the right visitors into leads when it comes to the conversion process. For instance, it is crucial to use conversion paths to guide visitor's through the buyer's journey in order for them to recognize your call-to-action (CTA). Therefore, the ultimate goal is to attract an ideal buyer persona and guide them to your site through the conversion process. One way to go about doing this is to create a compelling CTA, which is a button or image placed on pages with the sole purpose of driving visitors to your landing page. Once a visitor reaches your landing page, it is then important to make sure he or she views your thank you page. As a result, the visitor will be officially introduced to your content through the CTA or landing page and can now be considered a lead.

In order to ensure that your CTA and thank you pages are effective, be sure to abide by the following best practices:

CTA Best Practices:

• Make your copy action-oriented
• Use an attention-grabbing design
• Make sure to use strong on-page placement
• Repeatedly test for efficiency 

Thank You Page Best Practices:

• Deliver the offer
• Guide visitor further though the buyer's journey
• Include social networking capabilities 

To learn more about thank you pages, be sure to visit the following link: http://blog.hubspot.com/customers/bid/109485/5-Steps-to-Creating-the-All-Important-Thank-You-Page

As mentioned previously, I also learned more about how to take your sales process inbound after this week of class. In short, to successfully take your sales process inbound it is critical to change it to match the buying process of your intended buyer persona. 

There are various strategies to use to fulfill this goal, but one of the most important is to research a lead thoroughly. This can be done by researching the following factors :

1. Company Information
2. The Lead's Industry
3. Check Social Media
4. Lead Intelligence 

Overall, adopting the best practices for effectively transforming the way you sell provides you with the best foundation to take your sales process inbound. Please consider the following picture for more clarification on the subject if necessary: