Blog Post- Week 2 (Optimizing Your Website)

This week, I learned a lot about website optimization and inbound marketing from HubSpot videos that were viewed during class. In order to set up a website for success, it is critical to focus on SEO, the user experience, lead conversions, customer acquisitions, and customer delight. According to HubSpot, the most practical way to do this is to optimize a website for searchers and search engines.

Moreover, I found out that searchers are people who are looking to buy products or services, and are often searching to accomplish or navigate to something. Searchers are also called buyer personas, which are essentially the personalities that constitute the target market a business is aiming to sell to. On the other hand, I learned that search engines crawl through content to understand people. It is crucial to focus on searchers because this will then result in more accurate search engine optimzation.

Additionally, I learned about information that relates to attracting customers to a website this week. Essentially, there are two main things to practice in order to attract customers; have a goal in mind and make the website easy to understand and crawl. If you have a goal in mind while trying to develop a website, then it be will much easier to attract customers to align with your goal. Also, focusing on design, content, and formatting will ensure that you can make a website that is easy to understand and crawl through as a user. If you are seeking more information related to what content is recommended to include on a website or blog, be sure to check out the following article published by Google:http://blog.hubspot.com/marketing/google-guidelines-high-quality-content-var

The following picture illustrates one of the most important things that I took away from this week of class. It relates to formatting of content, and describes how websites should not be static, but instead should evolve over time to adapt to searchers and search engines: