HubSpot Blog Post- Week 3 (Fundamentals of Blogging)

This week during class I continued to learn more about inbound marketing and the basic fundamentals of blogging. To begin, I believe it is important to understand that there is a major difference between a business and a personal blog. In particular, business blogs are ideal to use when attempting to acquire customers. In fact, according to HubSpot, 79 % of marketers with a company blog reported inbound ROI in 2013. Also, 43 % of companies have acquired a customer through their blog. Clearly, if you are looking to increase your customer base, blogging can be a successful option. Blogging for a business is also great for SEO, as it can lead to indexed pages and convert them into potential leads.

I also learned a lot about some of the best practices for creating remarkable blog content. Moreover, remarkable blog content has proven to be rewarding, as it can lead to inbound links and social shares. This can greatly impact the amount of people that view your blog, especially potential users who could be interested in your product or service.

Here are the top five practices to keep in mind while blogging according to HubSpot:

1. Keep your buyer persona in mind
2. Address one topic per blog post
3. Blog consistently and frequently 
4. Don't forget about great formatting and imagery
5. Or miss out out on lead conversion opportunities! 

The following image represents possible ROI outcomes of blogging consistently and frequently:

Overall, I am now more familiar with what blogging execution looks like. Based on what I have learned, here are four clever ways to promote your blog content:

1. Leverage your website
2. Use your social media presence
3. Include email marketing 
4. Connect with your network

I would also highly recommend checking out the following link, as it does an excellent job of providing details on the fundamentals of blogging:http://blog.hubspot.com/customers/7-elements-of-a-blog-to-be-more-successful