Material that I learned this week is related to some of the latest SEO tactics and strategies available to digital marketers. The first topic I read into was SiteLinks, which are used when you want to navigate through a website. The term "breadcrumbs" is often associated with a SiteLink, since it operates as a hierarchy that can replace URL's to show where in a website a certain result best fits. Also, I learned that Ad SiteLinks are used to attract more traffic to a website. In turn, this enables users to find a website more easily. It is also worth mentioning that Ad SiteLinks are managed at a campaign level, as opposed to a group level.
Another recent SEO tactic and strategy is Website Speed Optimization. This can result in higher search results if Google Webmaster Tools are utilized correctly. For example, Firebug Plug-in is an available tool that can increase a website's overall speed optimization. The following strategies should be monitored to further improve loading speed:
- Script Language
- Hosting Server Speed
- Coding Quality
- Picture Resolution
- Bulky Applications
Lastly, increasing traffic by using social bookmarking can also assist SEO efforts. For instance, Facebook Ad Tactics consider geography, age, gender, education, relationship status, workplace, and keywords to ensure ads are approved. Carefully selecting a target market, testing markets and improving ads, using Facebook reports, and using creativity with both text and images can also improve SEO results greatly.
No comments:
Post a Comment