SEO Blog Post- Week 12 (Social Media Optimization)

There is an enormous amount of information regarding social media optimization on http://www.seocertification.org/, some of which I will be explaining in this blog post.

As is the case for almost all social media sites, the path to Facebook news feed optimization is through content. If you create quality content that users are interested in and will interact with, then it is more likely to show up on his or her news feed. Even more, quality content goes along with the frequency in which you post on a social media site. A user is more likely to notice or engage with content if it is reliable and frequently appearing on his or her news feed. 

There are various social media marketing and optimization tools to consider when you are looking for ways to improve SEO through social media. The following list may be helpful to consider:

• Regularly engaging with users
• Asking questions to entice users to interact or respond to your social media pages
• Holding contests
• Posting videos or pictures
• Monitoring both quality and frequency of user interaction with social media accounts
• Envisioning yourself as a user
• Contemplating what makes a unique and high-quality post

Conversion rate optimization is another key factor to examine when you are looking to improve on social media optimization. Using the "Facebook Insights" tool is a great example of how to improve on a conversion rate, since it provides you with direct feedback on conversion efforts. Ultimately, the overall goal of increasing a conversion rate should be to provide a relationship with a user.