In short, Google Panda represents a series of cumulative changes to the algorithm used by Google to sort through search results rankings. It provides higher priority to sites with both original and high quality content, and lowers the rankings of sites with low quality or duplicate content. As a result, users are able to find sites or links in a more accessible manner. Google Panda was actually released to address allegations that Google SERPS delivered useless sites which had to bypassed in order to visit the site that could actually be used.
In addition, Google Panda uses artificial intelligence to maneuver through search results. In fact, Google Panda has advanced AI that monitors and tracks the quality of content on the Internet to determine what is relevant or not.
The following list demonstrates some of the key characteristics Google Panda emphasizes:
- Advanced AI
- The quality of articles or websites
- The ability to use social media to your advantage
- The ability to relate relevant backlinks to a niche
- Be prepared for continuous Google Panda and Penguin updates
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