SEO Blog Post- Week 14 (Understanding Google Panda 2.0)

For its last training session, http://www.seocertification.org/ explains Google Panda in great detail. In short, it discusses the end of black-hat over-optimization tactics and new requirements for high search engine rankings.

Due to the end of black-hat over-optimization tactics, Google Penguin 5.0 penalizes websites that result in poor user experiences. In addition, over-optimized websites utilizing black-hat tactics are punished or penalized with low search engine rankings. The following factors are examples Google Panda considers when searching for over-optimization tactics:

• Backlinks Revamped 
• Paid Editorial Links
• "Exact Match Anchor Text" Keywords
• Authorship 

Another important aspect of understanding Google Panda are its new requirements for high search engine rankings:

1. Good Content
2. Social Proof
3. Author Rank
4. Internal Links
5. HTTPS as a new Ranking Factor