HubSpot Blog Post- Week 4 (Amplifying Your Content with Social Media)

This week during class I learned about recommended ways to amplify your content with social media to successfully align it with your inbound strategy. In short, it is crucial to use social media as an avenue to convert visitors into leads. Therefore, social media can be considered an effective way to increase your customer acquisition rate. It is also important to note that incorporating your social media links within your blog content can rapidly foster connections with prospects and provide you with the opportunity to display your personality.

According to information that I have learned from HubSpot, content is considered king, and distribution (social media channels) are queen. Both can be considered interrelated, especially if you are looking to attract your buyer persona to your blog or website. Be sure to read this article for additional information on how to effectively manage your time on social media platforms: http://blog.hubspot.com/blog/tabid/6307/bid/33438/11-Ways-to-Make-Social-Media-Marketing-Less-of-a-Time-Suck.aspx

Moving forward, I would highly recommend following these social media best practices to improve your overall content:

1. Optimize Profiles
2. Personas (Know who they are)
3. Build Reach
4. Customize Your Content to Each Platform
5. Analyse to Refine

Another important topic I learned more about this week was how to specifically customize content to each major social media platform. Hence, it is crucial to understand what content is appropriate to post on each social media site that you use. A major component of refining your content for social media is using keywords that attract potential customers to a post or topic, or at least make your profiles more searchable for them. The following picture does an excellent job of illustrating the impact keywords can have on a social media profile:

In addition, I would also consider the following descriptions of the "Big 4" social media sites to ensure you are posting appropriate content with your buyer persona in mind: 

• Twitter: The Conversation
• Facebook: The Personality
• LinkedIn: The Professional
• Google +: The Search Engine Driver