HubSpot Blog Post- Week 5 (Creating Content With a Purpose)

During this week of class, I learned more about the concept of creating content with a purpose. Put simply, inbound marketing cannot exist without content. Therefore, it is crucial to create content that is meaningful to potential end-users of your product or service. In other words, content is the information or message that you are attempting to get across to your buyer persona. Another important concept to grasp regarding content is that the limiting factor for marketing success is attention, not space. So, it is more important for your content to grab the attention of your target audience as opposed to it accounting for more space through social media or blogging.

Further, this week I increased my understanding on how to create remarkable content. To begin, content should focus on the solution to a problem. Hence, you will need to know the problem and who you're trying to solve the problem for before you can create remarkable content. Once this is done, you will be able to determine what content to create that will be valuable to a consumer.

There are two key ideas to consider when creating remarkable content:

1. Buyer Personas
2. The Buyer's Journey

Moreover, I have learned that it is critical to realize that content is the honeypot or bridge between your buyer persona and their respective buyer's journey. A key component to creating remarkable content is to abide by the content creation process, which is pictured below for more clarity:

Finally, towards the end of this week I read about something interesting regarding landing pages. In short, landing pages are when website pages are specifically designed to convert visitors into leads. I found it interesting that HubSpot coined the term "Digital Sales Reps" to represent landing pages. If you want to learn more about landing pages, make sure to visit the following link:  

http://blog.hubspot.com/blog/tabid/6307/bid/33968/Before-and-After-3-Real-Life-Landing-Page-Makeovers.aspx