SEO Blog Post- Week 7 (SEO Monitoring)

During class this week, I read information from http://www.seocertification.org and developed a deeper understanding of SEO monitoring. Essentially, SEO monitoring allows you to deliver long-term success and better overall ROI. In turn, search engine marketing can offer a unique promotional advantage when it comes to ROI. In order to measure a successful SEO marketing campaign it critical to to measure rankings, percentage of traffic from different search engines, and traffic from various keywords.

Furthermore, visitor traffic analysis constitutes another major aspect of SEO monitoring. Moreover, the objective of visitor traffic analysis is to obtain qualified traffic to a site and convert as much as possible into leads or sales. To fully understand this concept, I also believe it is important to understand the characteristics of traffic analysis, otherwise known as the evaluation of referrals from search engines based on conversion of traffic for keyword choices.

Examples of How to Measure Traffic Analysis:

• Traffic on Keywords
• Keywords & Landing Page
• Whether the Call-to-Action was followed for conversion 
• Qualified (Targeted) & Converted Traffic 

Lastly, SEO consultants play a large role in SEO monitoring as well. SEO consultants typically provide SEO services to clients who own websites and would like to achieve a beneficial ranking in search engines. Further, the ultimate goal of a SEO consultant is to achieve higher rankings for a client's website. However, it is important to note that some SEO consultants use spam and are considered unethical, so it is necessary to conduct research and only hire those individuals who are "SEO Certified" and that can provide a ranking guarantee.